Challenge: With a limited budget for photography the challenge was to bring the new line of  Wegmans patio furniture to life. In the past photography was shot in the winter months on location in Florida.

Solution: Dramatically cut costs by shooting locally in studio and then digitally retouched photos. Worked with my illustrator to dream up over a dozen fantasy backyard settings that created inviting environments to showcase the entire line of seating, patio sets, swings, and umbrellas for in-store POS materials.