On July 14–20, 2014 the J/70 North American Championship was held in Rochester, New York. Some of the best sailors in the world competed for the coveted trophy. Over 70 boats representing 7 countries including Brazil, Bermuda, Canada, Great Britain, Ireland, Mexico and the US competed in this exciting event. The Rochester Yacht Club & J70 committees worked together to ensure all had a great regatta.
Volunteered on the RYC/J70 communications team to design and develop the event brand and rolled it out through numerous communication tactics, including a targeted series of content driven Email Marketing Communication to WW Regatta participants, providing updates to social media platforms including Facebook and various web sites. Sought-out tools and learned technologies to design, personalize, manage subscription lists & monitor analytics.