Update and rebrand Wegmans Menu Cooking School classes and events to be more relevant to the target customer and Wegmans brand personality. Students learned easy cooking techniques while increasing their knowledge of Wegmans products – where fun was always on the lesson plan! Once the new logo was approved, new creative communication tactics were rolled out throughout numerous programs including Teen camps, Adult & kids cooking classes.

New proposals crafted to reflect new brand for the entryway of the Development Kitchen /Cooking School

————————————————————————————————————————————-Previous Logo and  Development Kitchen /Cooking School entryway