Challenge
Kodak was challenged to change a perception of its digital cameras. The goal was to increase awareness of Kodak’s ability to deliver high quality, innovative, easy-to-use digital cameras. With the launch of the V570 this camera had true cutting edge features in a stylish package.

Communication Objectives

• Present the V570 as an object of desire- an exciting ‘must have’ for the target influencers while continuing to change brand perception for this series.
• Deliver marketing communication materials that communicate the innovative Dual lens technology, small size & distinctive style.

Results
• Successful launch at Consumer Electronic Show (CES), Jan 4, 2006.
• V570 was recognizance as the world’s first and only dual lens digital camera winning several innovation awards.
• Established Kodak as a true player in the cutting edge, size, and style digital camera category