Kodak was challenged to change a perception of its digital cameras. The goal was to increase awareness of Kodak’s ability to deliver high quality, innovative, easy-to-use digital cameras. With the launch of the V570 this camera had true cutting edge features in a stylish package.
• Deliver marketing communication materials that communicate the innovative Dual lens technology, small size & distinctive style.
• Successful launch at Consumer Electronic Show (CES), Jan 4, 2006.
• V570 was recognizance as the world’s first and only dual lens digital camera winning several innovation awards.
• Established Kodak as a true player in the cutting edge, size, and style digital camera category
• Gallery.com in-box promotion
• 2-page consumer data sheet
• Circular Ad
• LCD Demos
• V570 Overview page
• Features/benefits page
• Technology overview page
• Web promotions @ kodak.com