Kodak EasyShare V570 digital camera launch

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Challenge
Kodak was challenged to change a perception of its digital cameras. The goal was to increase awareness of Kodak’s ability to deliver high quality, innovative, easy-to-use digital cameras. With the launch of the V570 this camera had true cutting edge features in a stylish package.

Communication Objectives
• Present the V570 as an object of desire- an exciting ‘must have’ for the target influencers while continuing to change brand perception for this series.
• Deliver marketing communication materials that communicate the innovative Dual lens technology, small size & distinctive style.
Results
• Successful launch at Consumer Electronic Show (CES), Jan 4, 2006.
• V570 was recognizance as the world’s first and only dual lens digital camera winning several innovation awards.
• Established Kodak as a true player in the cutting edge, size, and style digital camera category
V570 mood board
Worldwide Marketing Communications Toolkit 
Core Deliverables
• Key messaging
• Photography
• Brochure
• Packaging
• Gallery.com in-box promotion
• 2-page consumer data sheet
• Poster
• Circular Ad
• LCD Demos
Core Online Deliverables
• V Family Web page – new category
• V570 Overview page
• Features/benefits page
• Technology overview page
• Larger Views Pop-up
• Web (flash) experience video/commercial
• Web promotions @ kodak.com

V570 Packaging & POS Product Tag

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Online Print Service (ofoto.com) In-box Promotion

V570 poster

V570 Poster

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V570 Circular Ad

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V570 Storyboard: Online Billboard Promotion

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V570 Lifestyle Photography

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